Options for health insurance companies' online advertising
Let's look at a few of your choices for online health insurance advertising:
Ads that charge per click (PPC). Only when one of your ads is clicked will your platform charge you under the PPC model? The ones in Google search results, overseen by 7Search PPC, are some of the most well-known.
Bing ads. Bing ads are displayed in Bing search results, another PPC network.
ads on Facebook. Facebook advertising can be done in a variety of ways. Marketplace ads promoted posts, and sponsored stories are your options.
ads on Twitter. You can buy boosts for your tweets, more followers, or hashtag promotion on Twitter.
Ad banners. Visual advertisements known as banners can be seen at the top, bottom, or sides of a website. On popular websites, blog communities, and news websites, these advertisements are frequently seen.
ads on mobile devices. Mobile devices like smartphones and tablets show these advertisements.
email bulletins. Subscribed recipients receive email newsletters via email.
Google Ads. Relevant advertisements are displayed above the user's inbox in Google's email service.
advertisements in the video. Some websites now allow advertisers to place video ads either above or below their content.
ads on YouTube. Additionally, highly customizable, YouTube ads can take the form of banners, in-stream video ads, or in-video overlay ads.
ads on Pinterest. A brand or advertiser will post this kind of advertisement as a Pin.
ads on Instagram. All you need for Instagram advertising is a Facebook page.
It will be necessary to carefully consider your budget and goals before deciding which of these is best for your insurance company. Consider the following advice for health insurance advertising if you want to maximize your return on investment.
Note:- An advertiser can use 7Search PPC to market his website or app for the healthcare and pharmacy sectors.
Six digital marketing pointers for health insurance providers
1. Handle each service queue differently
You should have distinct campaigns for Medicare, Individual, and Group as you develop your strategy. By doing this, you can effectively match your ads with the appropriate audiences and customize them to meet particular demographic needs.
It's crucial to bid on and safeguard your brand name if you use a PPC platform like 7Search PPC. Sometimes, your rivals will bid on your brand and use it in their advertisements in an effort to draw in clients who are specifically looking for you. You can file a complaint if this occurs to you and your brand is trademarked.
In the same vein, keep in mind that it's always a good idea to use your brand name as a keyword. Many people who are prepared to buy insurance have already done their homework, so the simpler you make it for them to find you, the more likely it is that they will sign up.
2. Match your spending plan to enrollment rates
Medicare beneficiaries and holders of individual health advertisement policies rarely have the chance to change insurance companies. There will be a massive influx of people looking for coverage during these open windows. In order to maximize your return on investment, your advertising budget should coincide with enrollment dates.
Remember that there are additionally unique enrollment windows based on life events. For instance, if a person marries, they may enroll in their spouse's plan. Additionally, they are qualified for Medicare once they turn 65. Maintain a targeted advertising budget for these extra enrollment periods.
3. Use different platforms to advertise
Launching advertising campaigns across a variety of search engines and platforms will increase your reach. Of course, Google is the industry leader and the most popular search engine, but that doesn't mean you should ignore advertising on Bing, social media platforms, and other well-known online locations.
There is a huge and extremely diverse demographic looking for what you have to offer because it is required by law that everyone have health insurance. Use as many online locations as your budget will allow when developing your advertising strategy because your ads can be successful there.
Testing a variety of ads is just as prudent as using multiple platforms for advertising. Think about experimenting with banner and video ads in addition to your standard PPC health insurance ads to see how they perform.
4. Examine your landing pages.
You can't afford to ignore your landing pages when you're spending so much money on advertising during open enrollment. To find out what layout, design, call to action, and overall messaging resonates best with your potential enrollees, you should thoroughly test them.
To test your landing pages, think about using the following resources:
- Unbounce
- Optimizely
- VWO
Also, be sure to read our A/B testing primer if you've never tested your website before.
5. Employ damaging keywords
The keywords you don't want to use in your ads are known as negative keywords or keyword exclusions. This list of 25 is a great place to start if you haven't already added any to your campaign. Because there are so many different types of insurance, negative keywords are crucial in advertising for health insurance.
Make sure to exclude anyone looking to purchase auto, life, pet, dental, or other insurance. Also keep in mind that people who already have health insurance may use specific keywords, such as "login" or "make payment," to access information about their current policy, and they may also be excluded.
6. Remember to retarget
Before settling on a policy, people looking for health insurance will probably compare prices. This indicates that you should keep pursuing them even after they leave your website. Strategic retargeting will keep your business top of mind for them.
Increase profits for health insurance companies with digital marketing
The health insurance industry can be challenging to advertise in due to its fierce competition. But 7Search PPC can assist if you want to enhance your plan and increase enrollments.
