According to Renub Research, the global meat snacks market will reach approximately US$ 13.87 billion by 2030. These snacks, crafted from beef, turkey, or beef, appeal to customers worldwide due to their high-protein content and herbal substances. Factors driving market growth encompass:
- The popularity of black pepper jerkies.
- Demand for innovative meat and potato chips.
- Ready-to-eat options.
Consumers choose on-the-go snacks with delivered nutritional value, like sausages, jerky, and sticks. Brands like Banquet and Jimmy Dean dominate the sausage market, with retail sales totaling 1.2 billion kilos and USD 5.3 billion in 2022. The fashion towards natural, plant-based alternatives and nutrient-wealthy snacks like omega-three-fortified products is increasing. Brands like Wild Zora and Wilde Boldr appeal to more young consumers with light-roasted, spice enhanced options. Grass-fed, preservative-free meat snacks with numerous flavor profiles are gaining recognition in developed markets.
The global meat snacks market reached US$ 9.04 billion in 2023 and is expected to grow at a CAGR of 6.31% from 2024 to 2030
Amidst the growing clamor for healthier snack options, protein-wealthy services have emerged as a beacon for the millennial technology, a demographic more and more inclined closer to mindful eating. This shift is a trend and a motion reflecting a broader societal pivot closer to sustainability and health. Furthermore, the growing demand for jerky in Europe indicates a worldwide awakening to the charm of excessive-protein snacks, bridging continental culinary preferences and fostering a brand-new technology of snack foods consumption. The current trends towards a desire for healthier, low-carbohydrate products and considering protein as a good source of vital vitamins has led to an increased consumption of meat-based protein snacks. The market proportion of such products has increased thanks to being cost-brought products (strength, important amino acids, vitamins, iron) without empty calories. They contain high-price proteins and are seen as 'healthy choice' products.
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Traditional meat snacks are expected to maintain the largest share of the market
Traditional meat snacks are poised to maintain prominence in the global market landscape. Despite the emergence of alternative options, conventional meat snacks hold a significant market share. This enduring popularity can be attributed to several factors, including
- Traditional meat snacks appeal to consumers who prefer familiar and classic flavors.
- They offer a sense of authenticity and nostalgia, which resonates with many consumers.
- Conventional meat snacks often boast various flavors and textures, catering to diverse preferences and tastes.
- Their widespread availability and affordability make them accessible to a broad consumer base.
With a strong foundation established over the years, traditional meat snacks are expected to remain a staple in the global market, appealing to loyal consumers and new market entrants.
Supermarkets and hypermarkets are projected to maintain a robust global meat snack market presence
The global demand for meat snacks in supermarkets and hypermarkets is set to remain strong, serving as essential distribution hubs for consumers seeking a diverse range of options. These retail outlets offer a wide selection of traditional and innovative meat snacks, catering to various consumer preferences. With their widespread availability and convenience, supermarkets and hypermarkets are preferred destinations for consumers stocking up on meat snacks for different occasions, from on-the-go snacking to entertaining. Furthermore, these retail channels employ promotional tactics and strategic product placement to boost the visibility and appeal of meat snacks, further bolstering demand. Consequently, supermarkets and hypermarkets are expected to play a crucial role in sustaining meat snacks' ongoing growth and popularity worldwide.
The United States is positioned to lead the global meat snacks market
The United States leads the global meat snacks market due to its strong economy, established food industry, and widespread consumer preference for meat-based snacks. With a large population favoring convenient, protein-rich options, the country provides fertile ground for meat snack producers. The culture of on-the-go snacking and the popularity of protein-rich diets further drive demand. Additionally, key players' aggressive marketing and continuous product innovation sustain market momentum. This dominance positions the United States at the forefront of shaping global meat snack trends, ensuring its continued leadership in the foreseeable future.
Key Players
Nestlé S.A., Hormel Foods, Conagra Brands, Bridgford Foods, Hershey, Associated British Foods plc, Tyson Foods, Inc., Danish Crown, and Kerry Group plc operate within the global meat snacks market.
Product – Market breakup in 4 viewpoints:
- Jerky
- Sticks
- Sausages
- Others
Nature – Market breakup in 2 viewpoints:
- Conventional
- Organic
Distribution Channels – Global Meat Snacks Market breakup in 4 viewpoints:
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail Stores
- Others
Countries – Global Meat Snacks Market of 21 Countries:
- North America
1.1 United States
1.2 Canada
1.3 Mexico
- Europe
2.1 Germany
2.2 United Kingdom
2.3 France
2.4 Italy
2.5 Spain
2.6 Switzerland
- Asia Pacific
3.1 Japan
3.2 China
3.3 India
3.4 South Korea
3.5 Indonesia
3.6 Australia
- South America
4.1 Brazil
4.2 Argentina
- Middle East & Africa
5.1 Saudi Arabia
5.2 United Arab Emirates
5.3 South Africa
- Rest of World
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