Behind the Logo! The Untold Story of Iconic Identities.

Ever stopped to think why you instantly recognize a half-bitten apple, a tick mark, or golden arches? That’s the power of a well-made logo. But come on, these aren’t merely arbitrary shapes pulled together by some design school kid with a fancy degree.

Oh no. There is an entire science, a dash of magic and a whole lot of strategic planning involved in each superior brand identity. For companies that want to differentiate themselves in the market, a logo is more than ornamentation, it’s the battle banner of their brand. So, what distinguishes the “meh” from the “memorable”?

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