Video Audience Measurement Market Growth Trends Analysis by 2027 | Emergen Research
The panoramic view of the Video Audience Measurement market entails useful insights into the estimated Video Audience Measurement market size, revenue share, and sales & distribution networks. Such helpful market insights are bound to help readers outline this industry’s key outcomes in the near future.
The global video audience measurement market size was significantly robust in 2020 and is expected to register a rapid revenue CAGR growth over the forecast period. Increasing number of viewers on Over-The-Top (OTT) media platforms, rising preference for Internet of Things (IoT) devices, increasing video content among rapidly expanding audiences during and after COVID-19 lockdowns and social distancing norms, and rising investment in R&D activities by key market players are key factors driving revenue growth of the global video audience measurement market. Also, advancements in connectivity and digital electronics and entertainment technologies have changed the concept of the television set, and the advent of smart TV sets with Internet connectivity has further resulted in more enhanced viewer experience.
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