Amaterasu Beauty is a Canadian indie brand founded in 2008 in Vancouver, BC, blending clean formulation with dependable performance. Created by makeup artist and founder Sara, motivated by a need for truly long-lasting products. Amaterasu designs eye makeup that endures your longest days without sacrificing safety. Every formula is clean: free from harmful parabens, phthalates, PFAS, and entirely cruelty-free. Trust in eye makeup that stays true, clean, and effortless.