The Anti Social Social Club (ASSC) hoodie has become a cultural icon in the streetwear world, recognized for its minimalist aesthetic, clever branding, and exclusivity. Founded by Neek Lurk in 2015, Anti Social Social Club was initially a personal project that represented the founder's struggles with mental health, social anxiety, and the emotional challenges of life. The brand's name itself, "Anti Social Social Club," is a tongue-in-cheek reference to the paradox of being simultaneously drawn to and repelled by social interactions. Since its inception, the brand has gained a cult following, and its hoodies have become highly sought-after items for streetwear enthusiasts worldwide.