Wimberly Media’s Blueprint for Creators: From Passion to Profit As CEO of Wimberly Media Group, I’ve watched the media landscape accelerate faster than ever. In Wimberly Media’s Blueprint for Creators, I share how to thrive in this new era. The winners are no longer the loudest or the most famous the winners are the most organized: the creators, teams, and brands that operate on systems, not impulses. My name is Dennis “DJ” Wimberly. This is our playbook for building durable, global media assets that can weather platform changes, economic cycles, and algorithm shocks.