Tidal Tones was founded by James Morello, a Gold Coast based landscape photographer and that like most others started as a hobby. James' passion is fuelled by an obession for the coastline and sunrises/sunsets. This passion is accompanied by a perfectionist personality which can be both a blessing and a curse for James as he will spend hours just to nail one shot. The majority of artworks chosen are only taken at optimal conditions when mother nature aligns and creates a picturesque environment.